Finding out how customers access marketing communications reveals their preferences in receiving information. As active recipients of brand messages, they can screen out the irrelevant and the inconvenient. Observing their
Category: Skill sharing
Marketing communications as a strategic function
Marketing communications as a strategic function Introduction In this course, we emphasise the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the
TURN A PHOTO INTO A PENCIL SKETCH IN PHOTOSHOP TUTORIAL
Start with a Photo that has some decent edge detail, here is one I got from Adobe Stock 2 Covert the photo to grayscale (Ctrl+Shift+D / Cmd+Shift+D) 3 Duplicate the layer by
HOW TO OUTLINE TYPE IN PHOTOSHOP TUTORIAL
Let’s start with a photo I shot recently of model/cosplayer Jessie Pridemore (Rufflebutt Cosplay). I composited Jessie as Battle Angel Alita into a background. We are going to add some
HOW TO MAKE A VINTAGE TOY CAMERA EFFECT IN PHOTOSHOP TUTORIAL
1. START WITH A PHOTO. >Photo used in Tutorial (Adobe Stock / Fotolia) << 2. CROP AS A SQUARE This step is optional, but the original Diana and Holga were square formats.
CREATE A MAGICAL FLYING SHIP WITH PHOTOSHOP AND THE PARTICLESHOP PLUGIN
Tutorial by Kirk Nelson One of the most exciting Photoshop plugins to come out in years is the Painter ParticleShop plugin that makes it easy to add brilliant special effects with an
HOW TO CHANGE THE COLOR OF EYES IN PHOTOSHOP
This is the image I’m going to start with. It’s a photo that I shot of Callen in my LA studio. Shot with a 5DmkII and used kinoflo lights for
TV INTERLACED SCAN LINES IN PHOTOSHOP PHOTOSHOP TUTORIAL
Let’s prepare our lines. Create a new document 1×2 pixels for very tiny tight lines for low res. We can vary the height for fatter lines, the width can be set
PHOTOSHOP CC RELEASE, NEW FEATURES TUTORIALS
As you might have gathered, there are some really useful and exciting features in this release. I have also prepared some more in-depth videos on some of these features. CONTENT
HOW TO USE THE PUPPET WARP TOOL IN PHOTOSHOP TUTORIAL
How to Use Puppet Warp in Photoshop Tutorial Hey everyone, I’m Karen from Storyart and I’m here to show you how to use the Puppet Warp Tool. All right, so I’m